In today’s business environment, phone conversations remain one of the richest sources of customer insight — yet they’re often the hardest to capture and act upon.
CommsChannel AI Voice is a conversational AI system that can answer and make calls, handle enquiries naturally, and respond just like a real person. These AI Voice Agents don’t just record what’s said — they understand it. Our platform includes full call recording, transcription, and AI-generated summaries, giving teams complete visibility of every customer interaction.
Best of all, it synchronises seamlessly with platforms like HubSpot, automatically logging conversations, insights, and outcomes in real time.
Recently, we built a custom HubSpot integration for one of our customers to demonstrate how easily AI Voice can adapt to different workflows. This setup was designed specifically for their HubSpot environment — but within HubSpot, it can be configured in countless other ways to suit each business’s process.
And beyond HubSpot, AI Voice can integrate with any CRM or workflow platform. Each build is fully custom — from the way data is captured to the actions that follow every call — ensuring it works exactly the way your business does.
What the Integration Does (At a Glance)
When a customer call occurs — inbound or outbound — AI Voice communicates directly with HubSpot to capture every detail in real time.
Here’s the flow we built for our client:
Step 1: Identify or Create the Contact
When AI Voice detects a call, it first checks if the caller’s phone number matches any contact in HubSpot.
- If found, it links the call to that existing contact.
- If not found, it automatically creates a new contact record, ensuring no conversation ever goes unlogged.
Step 2: Create a Detailed Call Activity
Next, AI Voice adds a full activity record to HubSpot — all in real time.
This includes:
- Date and time of the call
- Disposition (answered, missed, voicemail, etc.)
- Outcome (qualified, follow-up required, not interested, etc.)
- AI-generated summary and sentiment analysis
- Full transcript for reference or compliance
Step 3: Optional Form Submission
For this client, we also configured AI Voice to create a HubSpot form submission after each missed or inbound call.
This helped them feed call data into reporting dashboards and workflows that relied on form-based triggers.
This step is completely optional — if your setup doesn’t require it, we can skip or replace it with a different action.
Step 4: Trigger Workflows for Follow-Up
Once data is synced, HubSpot can trigger follow-up workflows automatically — emails, SMS, task creation, or pipeline updates — based on call outcomes or sentiment.
Why This Approach Works
Within HubSpot itself, there’s no single way to set things up — every customer can have their own configuration.
We can design different workflows, custom data fields, and automation logic to match how each business handles its sales, service, or marketing processes.
And it’s not limited to HubSpot.
AI Voice can integrate with any CRM or workflow platform, with each integration designed uniquely. Examples include:
- Monday.com CRM (read about a Monday.com integration we’ve already built here)
- Salesforce
- Zoho CRM
- ActiveCampaign
- Or any other system with an API
Across all platforms, we can tailor every part — from how contacts are matched, to what data is captured, to which actions are triggered after a call — ensuring every setup works exactly the way your business does.
Built for Flexibility
Every business has its own process for managing leads, logging calls, and triggering follow-ups.
That’s why AI Voice integrations are fully customisable — not static plugins.
Want call summaries to appear in deal records instead of contact records?
Want transcripts to be stored in a shared folder instead of the CRM?
Need a workflow that sends SMS reminders only for missed calls?
We can build it exactly that way.
For Resellers & MSPs
For CommsChannel partners and managed service providers, this flexibility opens a new world of opportunity:
- Offer custom AI Voice + CRM builds to your customers
- Deliver them under your own white-label brand
- Earn recurring value by integrating AI Voice into your clients’ daily workflows
Whether your clients use HubSpot, Salesforce, or a bespoke in-house CRM — we can design, host, and maintain the integration to suit.
Ready to Build Your Own Integration?
This HubSpot build is just one example of what AI Voice can do.
If you’d like to integrate it with your CRM or platform — in your way — we’ll make it happen.
📩 Get in touch to discuss your requirements or request a demo of our existing implementations.
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