From Basic Calls to Business Insights: Helping Your Clients See More in Teams
Introduction
For many businesses, Microsoft Teams is seen as little more than a phone system. It connects employees, enables customer calls, and gets the job done. But what if Teams could do more? What if every call could provide actionable insights into customer behaviour, team performance, and business outcomes?
As a reseller, this is your opportunity. With CommsChannel’s Call Analytics for Microsoft Teams and AI-Powered Recording for Microsoft Teams, you can help clients move beyond “just making calls” to unlocking the full intelligence hidden in their conversations. This shift doesn’t just add value for your customers – it strengthens your role as a trusted adviser while creating new revenue opportunities.
The Cost of “Just a Phone Call”
When organisations treat calls as a basic utility, they miss out on vital intelligence:
- How many calls go unanswered?
- What times are busiest, and do staffing levels match demand?
- Are customers having positive or negative experiences?
- What risks or compliance issues are hidden in conversations?
Without visibility, businesses operate on assumptions. That’s where analytics and AI recording change the game.
AI-Powered Recording for Microsoft Teams
Recording calls isn’t new – but CommsChannel takes it further with AI. Features include:
- Automatic transcriptions for easy reference, eliminating the need for manual note-taking.
- Visual timelines that identify who spoke, for how long, and the overall sentiment of the conversation.
- Keyword highlights to surface the most critical parts of a call instantly.
- Sentiment analysis that helps managers understand customer tone and identify potential issues early.
- Compliance tools, such as call redaction for sensitive data and high-risk conversation flagging.
- Secure, encrypted storage with retention options from 90 days up to 7 years, meeting the needs of regulated industries.
This turns every recorded conversation into a searchable, actionable asset. Clients can train staff, ensure compliance, and gain customer insights – all while resellers deliver an indispensable service.
Call Analytics for Microsoft Teams
CommsChannel’s Call Analytics goes far beyond call logs. It provides:
- Real-time and historical insights into call activity, staffing levels, and performance.
- Custom dashboards and filters, giving managers clear visibility into customer demand.
- Wallboards that can be projected to keep teams aligned on live performance.
- Trend comparisons, so businesses can measure improvements over time.
For clients, this means data-driven decision-making: ensuring teams are staffed appropriately, minimising missed calls, and delivering better customer experiences. For resellers, it’s an easy upsell that adds long-term value to every Teams deployment.
Why This Matters for Resellers
When speaking with clients, focus on outcomes rather than features. Here are some discovery questions you can use:
- “Do you know how many customer calls are being missed each week?”
- “Can you measure your team’s performance in real time?”
- “Are your customer conversations being securely stored and analysed for compliance?”
- “Would you benefit from automatically knowing whether a customer’s call was positive or negative?”
By connecting your customer’s challenges with these solutions, you’ll move the conversation from “phone systems” to “business intelligence.”
Conclusion
Microsoft Teams is no longer just a calling platform. With CommsChannel’s Call Analytics and AI-Powered Recording, you can help clients unlock the intelligence inside every call – improving customer service, ensuring compliance, and driving smarter business decisions.
For resellers, this means more value for your customers, stronger relationships, and long-term recurring revenue.
Explore Our Solutions
AI-Powered Recording
Optimise customer interactions and protect your reputation with AI-powered recording. Record, listen, and share to understand who said what, minimise errors, resolve disputes, monitor performance, and manage compliance. Leverage the power of AI to be more productive, reduce risk, and make better decisions.
Call Analytics
Understand your customers, drive team performance, and manage service levels to maximise revenue and improve customer engagement. Call analytics helps organisations of all sizes to manage customer facing teams and build lasting customer relationships.